Alfort
Alfort is a popular confectionery sold by Bourbon, known for its unique combination of biscuits and chocolate that creates a delightful texture. Since its debut in 1994, it has remained a long-standing favorite, thanks to its deliciousness, convenience, and portability. In 2019, it even claimed the top spot in the ranking of favorite chocolate snacks.
The name “Alfort” is a coined term by Bourbon, inspired by the notions of adventure, dreams, and romance. The packaging, featuring a sailing ship, embodies these sentiments. Alfort’s appeal also lies in its wide range of flavors. From milk chocolate as the flagship, to vanilla white, bitter, and rich milk, these varieties are part of its regular lineup, along with numerous seasonal limited-edition flavors.
Moreover, Alfort offers regional variations known as “local Alfort,” which are available only in specific areas across Japan. From the classic products to those exclusive to a certain time and place, Alfort offers diverse ways to enjoy and captivates the hearts of many.
Related Information
Bourbon Alfort official website (Japanese)
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Jagariko
Jagariko, introduced by Calbee in 1995, has witnessed a steadily increasing sales trend, reaching a staggering 35 billion yen in sales. Several reasons contribute to its popularity.
Firstly, Jagariko boasts a unique firm texture. This distinctive feature is achieved through a complex production process that involves steaming, mashing potatoes, seasoning, shaping them into stick form, and then frying them. This process sets it apart from other snacks and adds to its appeal.
Jagariko is also praised for its convenience and portability. The cup-shaped packaging is easy to carry in a bag, and the snack itself is designed to be mess-free, making it innovative for its time and winning over consumers.
Furthermore, Jagariko has introduced over 130 different flavors over the years. Alongside its classic flavors, it offers regional and limited-time varieties, allowing consumers to pick according to their preferences.
Related Information
Jagarico Official WEB Site｜Calbee (Japanese)
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Country Ma’am
Country Ma’am, a confectionery by Fujiya, has several factors contributing to its popularity.
Firstly, Country Ma’am is known for its unique texture: crispy on the outside and moist on the inside. This is achieved by using two different types of dough, wrapping one around the other and slowly baking it at low temperatures.
Country Ma’am offers a wide range of flavors, including the classics like vanilla and cocoa, as well as seasonal and regional variations like chocolate mint and matcha. This variety allows consumers to find their preferred taste.
Additionally, Country Ma’am frequently introduces new products to keep consumers engaged. For example, “Country Ma’am Chocolate-covered” expanded the category and became a hit product, with sales reaching 6 billion yen in 2021.
Related Information
Fujiya Chocolate Chip Cookie Country Ma’am (Japanese)
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KitKat
KitKat is a globally popular confectionery known for its unique texture and wide range of flavors.
KitKat’s standout feature is its crispy wafer covered in chocolate, providing a delightful textural contrast that appeals to those who prioritize texture in their confectionery choices. KitKat’s distinctive format has contributed to its status as a beloved chocolate snack for over half a century.
Furthermore, KitKat offers an extensive variety of flavors. The matcha (green tea) flavor, in particular, is a favorite among international visitors, and KitKat continuously introduces a wide range of flavors, with approximately 300 different varieties created since 2000.
Related Information
Have A Break, Have A KitKat | KitKat(Japanese)
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Happy Turn
Happy Turn has gained popularity for several reasons. First and foremost, it offers a unique flavor profile that keeps consumers coming back for more. Over 30 different flavors have been developed, including cheese, butter soy sauce, and limited-time offerings.
Happy Turn has also established itself as a pioneer in the category of Western-style rice crackers since its launch in 1976. Its popularity is partly due to the distinct regional flavorings, such as those preferred in the Chugoku and Kyushu regions of Japan.
Moreover, Happy Turn’s distinctive sweet and savory taste, coupled with its innovative packaging and marketing efforts, has contributed to its impressive annual sales of over 10 billion yen.
Related Information
Happy Turn Special Site｜KAMEDA CORPORATION(Japanese)
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Pocky
Pocky’s popularity can be attributed to several factors. Firstly, it was introduced in 1966 as the “world’s first chocolate stick snack,” featuring a unique format that combines a biscuit stick with a chocolate coating, providing a satisfying crunch.
Additionally, Pocky offers a wide variety of flavors, with the matcha flavor being especially beloved by international audiences. Pocky continuously introduces new and diverse flavors, and it’s estimated that around 300 different varieties have been released since 2000.
Furthermore, Pocky consistently updates the “Customer Experience (CX)” through events like “Pocky & Pretz Day,” where friends and family come together to enjoy Pocky sticks, offering a multifaceted experience to consumers of all ages.
Related Information
Pocky Ezaki Glico Official Website(Japanese)
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Takenoko no Sato & Kinoko no Yama
Takenoko no Sato and Kinoko no Yama are popular for several reasons. These confectioneries are known for their delightful combination of chocolate and biscuit, creating a bite-sized treat with a pleasing texture.
Moreover, Takenoko no Sato and Kinoko no Yama offer distinct textures. Takenoko no Sato features a softer and milder taste due to the use of cookie dough, which appeals to children. In contrast, Kinoko no Yama uses crackers and offers a saltier, robust flavor profile.
The charming packaging and branding, inspired by the concept of “village in the woods,” create a sense of familiarity and approachability for consumers. Over the years, these confectioneries have captured the hearts of many.
Related Information
Kikonoyama・Takenokonosato｜Meiji Co.(Japanese)
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